To help marketers navigate this ever-evolving landscape, Meltwater analysed social media data to better understand shifting attitudes, priorities and behaviours.
Here’s what they found:
Beauty influencers deliver a better return on investment ROI
Digital influencers have now overtaken celebrities as the top choice for beauty brand endorsements and commercial collaborations.
Thus they’re packing a punch with the return on investment they’re delivering to brands.
<<This means brands are spoilt for choice for selecting influencers to collaborate with.>>
Farhanah Firdaus (@faafirds) is a multilingual makeup enthusiast who creates beauty-related content.
These are tutorials, looks, reviews and giveaways. On top of that, She also curates fashion looks, making her a top beauty influencer in Malaysia.
Meltwater ranks the top influencers in each country by its social influencer discovery tool. It takes into account an influencer’s popularity, content, social media presence, audience, and engagement rates.